MARKET DEMAND
Due to health reasons, many consumers cut back on their coffee intake which in turn results to low demand in the market and a big reduction on their sales. That is why big companies started looking for ways to entice back their consumers into buying their product. They gave out hundreds of surveys to get ideas as to what would make people drink coffee again. After careful research and based on the survey results, they came up with low acidity COFFEEs to offer to their market. They came out with a message that low acidity coffee is good for the health for both body and mind.